“L’Innesto”-Urban Mobility Redesign for Greco District

We co-developed Passo with L'Innesto—Italy’s first carbon-neutral neighborhood—in a public–private partnership with the Comune di Milano, evolving MaaS into MaaC by integrating shared mobility, green infrastructure, and community logistics to activate vibrant district hubs.

Time

Sep.-Dec.2024

Type

Service Design

Team

5 Members

Court House

We have cooperated with

Experience Youth Innovation, See the Impact

We provide digital workshops for youth in Milan

We provide platforms to show yourself

We are committed to building the digital community

Main Task
Providing innovative mobility solutions for L'Innesto based on
the strategy to reduce car usage
and promote sustainable travel habits

Explore All Practice Areas

Our Main offerings

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1

Integrated Planning

A B2B solution for integrating mobility in L’Innesto, coordinating with providers and authorities to secure permits and infrastructure updates.

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2

Community Activation

A B2C offering fostering community-driven mobility through workshops, carpooling, active transport tools, and collaborative forums.

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3

Scalable Solutions

A Universal Access Key piloted in L’Innesto for seamless access to shared mobility and logistics services.

Our Office

PRIMO PASSO

The core of PRIMO PASS0 is a mobility network consisting of Mobility Hub nodes (PASSI) and the connecting bike lanes (PASSARE). Centered around PASS0 L’Innesto, it extends outward to surrounding communities, providing safe, sustainable mobility services and convenient public amenities.

PRIMO L’innesto

The PASS0 L’Innesto Mobility Hub aims to create a vibrant, accessible, and sustainable urban space with diverse shared mobility options and community-focused services. Key features include:Shared Mobility Services, Support Services and Community Spaces

Our Office
Our Office

PRIMO PASSO

Shared Mobility Services: Bike-sharing hubs, scooter docks, EV charging stations,
Support Services: A bicycle repair shop and the PASS0 UNICO office for obtaining the Universal Access Key (UAK).
Community Spaces: A café for socializing and an activity room for workshops & events.

3 PASSI

PASSI aims to foster a cultural shift away from private car dependence by strengthening neighborhood sub-mobility hubs. This is achieved through the provision of practical alternative mobility solutions and tailored, location-specific services at designated car parks. The PASSARE intervention at L’Innesto will incorporate bike lanes and a walking path, encouraging sustainable short-distance travel. It will function as a vital connection between the neighborhood and mobility hubs.

➡️ ➡️ ↘️ (you could select different passo)

Passo Bicocca

Passo LGo Mattei

Passo Collegiate

PASS0 COMUNE

At its core, PASSARE is designed to be a space where residents can connect and build relationships. By organizing workshops, events, and initiatives along the pathway, the community will unite around shared goals of better transport habits and reduced emissions. The ultimate aim is to become a space of transformation—not only in mobility but in the way people interact with their environment and each other.

Our Office

Events & Workshops

Workshops are community-led initiatives designed to foster connection, education, and engagement among residents. Organized along Passare's pedestrian-friendly streets and bike lanes, these workshops focus on promoting better transport habits and eco-conscious practices.

Our touchpoint to access, focus deeper, and save hours.

Website

User Onboarding: Provides a broad, easy-access platform for users to learn about the PASS0 UNICO system, compare subscription options, and complete registration.

Mobile App

Smartphones can act as a PASS0 UNICO for transport, lockers, and shared vehicles with NFC emulation. It offers real-time functionality, enabling users to locate nearby services and check trip history

Physical Card

Universal Compatibility: Works with NFC readers even if the user’s phone is unavailable (e.g., dead battery or technical issues).

How It Works

Whatsapp Channel Managemnet
L´ Innesto App

1 – WHASAPP CHANNEL MANAGEMENT

Launch the L’Innesto WhatsApp Community—led by trained volunteer admins—with groups for carpooling, neighbor delivery, pedibus, workshops, and events to streamline communication and drive sustainable mobility among residents.

2 – SECTION IN L´ INNESTO APP

Future L’Innesto residents will use a neighborhood app with a built-in feedback hub to centralize input and generate a community safety map that highlights optimal routes, flags risks, and informs events and future planning.

4 Scale Pics

The PASS0 L’Innesto Mobility Hub aims to create a vibrant, accessible, and sustainable urban space with diverse shared mobility options and community-focused services. Key features include:Shared Mobility Services, Support Services and Community Spaces

Our Office

Service Diagrams

My service design uses concise visual frameworks: personas to define target users and motivations; journey maps to trace experiences, touchpoints, and pain points; a business model to map value, revenue, and relationships; an offering map to align products/services with goals; and a stakeholder map to clarify roles and dependencies. Together, these diagrams create a clear system view and drive coherent design decisions.